Ford Motor Company
The Legend Returns
The 2021 All New Bronco marks the resurrection of one of Ford’s most storied nameplates. This much waited for cult classic, based on its 1965 roots, is Ford’s direct competition with the Jeep, another iconic North American brand. Apart from promoting the Bronco vehicle details/specs, and the ability to pre-order, our goal for many of the elements was to broaden the reach and interest for both the Bronco enthusiast (who is into nature and the great outdoors), as well as to public at large.
This was an expansive campaign with many elements, including: three custom 3-minute films that we collaborated with National Geographic, pre-reveal sneak-peak content in social/CRM, media integration with Variety Magazine, partnerships with US Forest Services and State Parks, dealer support marketing materials, a unique Bronco accessories program, as well complex digital platform content showcasing the vehicles heritage, vehicle configurators, and so much more,
